This advertising campaign by Grey Advertising for Childcare, India is an effort to help the more than 20 million children that beg in India each day.

I can say from personal experience that the streets are just littered with children begging. It’s quite a sad and heart-wrenching sight and this ad campaign provides another reminder of the poverty present throughout India (as if one could forget.)

I am reminded of many times when we’d be in a car and while stopped at a light, the children would make their way towards the cars, hands outstretched, with longing in their eyes, asking for money.

(Via Things you don’t see everyday…)