Steve Lovelace has created an infographic titled “The Corporate States of America” where each state is represented by it’s most famous brand. Do you recognize all of these brands and associate them with these states? I don’t know all of them and would have changed some of these brands, but think it’s an interesting view into corporate brands and perception.
For each of the fifty states (and the District of Columbia), I selected a corporation or brand that best represented the states. My criteria are subjective, but in each case, I picked a brand that a) has ties to that state and b) is still in business (as of 2013).
I encountered several challenges while making this map. Major corporations are not evenly distributed across the country. Some states, such New Mexico, Alaska, Montana and West Virginia, simply do not host many big corporations. Others host so many that choosing one was difficult. In these cases, I went with the company that I though best represented the state, rather than the biggest or most notorious. Hence, I used Dr Pepper for Texas instead of ExxonMobil. I used Apple for California instead of Google or Facebook. I also had a problem with some of the smaller states like Vermont and Delaware.