Oreo – Wonderfilled


Oreo cookie Wonderfilled Tegan & Sara

I am in love with the current Oreo ad campaign “Wonderfilled”. It is fun, fresh, playful, and actually encouraged me to look up “Wonderfilled” and learn more about America’s favorite sandwich cookie. (Wait, what are all these new flavors!?) Could it be that advertising and marketing have actually done their job? Indeed, it is possible!

I stream my favorite television programs and get my commercials during the 60-90 second breaks on Hulu and network streaming websites/apps. Recently, I’ve seen many spots for Oreo, all featuring a fun, upbeat song about Oreo and their new flavors. Turns out, the song in this 30 second spot is sung by Tegan & Sara, Indie-pop artists whom I do love. Not only is the ad catchy, but Oreo has a SoundCloud page where you can download many different versions of “Wonderfilled” – genius!

I’ve perused the Oreo “Wonderfilled” website, their YouTube and SoundCloud sites, and learned more about the new flavors. Hello, Cookie Dough and Marshmallow Crispy! I’ve even downloaded (and will be enjoying) Tegan & Sara’s version of “Wonderfilled” (yes, I know it’s a commerical, but it’s a fun and uplifting song). I love how this Oreo campaign breaths life into one of the classic modern American cookies. It reminds me of how much I really do love Oreo, while also compelling me to try a new flavor or two.

Will I look at Oreo differently when I go grocery shopping? Absolutely. I’ll linger in that aisle and might pick up a package or three. Good job, Oreo and The Martin Agency (responsible for the “Wonderfilled” campaign), I have been reminded of the fun and deliciousness of Oreo and perhaps I’ll even greet the world with a new sense of wonder and awe.

Tegan & Sara’s “Wonderfilled” spot – Dare to Wonder:

 

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Moving Commercials


Many times we tune out commercials and the products/services that they’re advertising and pushing us to consume. Sometimes a company and/or their advertising agency creates a commercial that is moving and causes us to feel something during the clip. While the emotion may not have anything to do with the product, the commercials below are quite moving and I applaud the agency and companies for such excellent ads.

Enjoy these with a bit of caution – you may need to stop cutting onions. Seriously. 🙂

 

Brilliant Thai Pantene television commercial. The story of a deaf and mute girl who learns to play the violin against all odds. The product isn’t revealed until the end, but now knowing that it’s for Pantene, it makes that her long, beautiful hair was whipping and blowing in the wind inside the concert hall. The use of Pachelbel’s Canon throughout the spot was brilliant.

 

The Thai telecommunications conglomerate True is getting rave reviews worldwide for its latest spot, “Giving,” which tells the story of a man unexpectedly rewarded for a lifetime of good deeds he performed without expecting anything in return.

 

TC Bank- Dream Rangers – Created by Ogilvy Taiwan, this three minute spot shows a group of friends in their 80s, who return to riding their motorcycles for a cherished spot and relive the memories of kinship and experience an active life. They are living!

 

Best Job in the World – P&G London 2012 Olympic Games – Wieden & Kennedy won its fourth straight commercial Emmy Award, this time for its heartstring-tugging, mom-centered “Best Job” work for Procter & Gamble, created out of Anonymous Content and directed by Alejandro Gonzalez-Innaritu.