Innovative Advertising/Awareness Technique





This advertising campaign by Grey Advertising for Childcare, India is an effort to help the more than 20 million children that beg in India each day.

I can say from personal experience that the streets are just littered with children begging. It’s quite a sad and heart-wrenching sight and this ad campaign provides another reminder of the poverty present throughout India (as if one could forget.)

I am reminded of many times when we’d be in a car and while stopped at a light, the children would make their way towards the cars, hands outstretched, with longing in their eyes, asking for money.

(Via Things you don’t see everyday…)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s